A selection of digital design, branding, and creative direction projects.

UX Design

Laptop with a webpage displaying profiles of dogs available for adoption, showing their photos, names, breeds, genders, ages, and adoption status.

How a redesign increased shelter pet adoptions by 58%

I redesigned PRCSPCA’s website and pet-adoption experience, replacing an outdated iframe with a mobile-first API integration. The new design improved navigation, filtering, and accessibility, resulting in a 58.4% year-over-year increase in adoptions.

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Laptop displaying a fashion website called ROMEY with two women in evening gowns sitting on a red couch.

How a new digital identity brought Romey Roe’s brand online

Designed and launched the brand’s first website, translating his couture aesthetic into a cohesive digital identity that extends beyond social media.

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Smartphone displaying a pet adoption app showing a dog named Max, a mix breed, 2 years old, male, located in Picayune, Mississippi. The app includes a photo of Max and details about his personality, age, breed, size, and location, with options to inquire or ask an AI assistant.

FetchFeed: Redefining the Modern Pet Adoption Experience

Created a mobile-first pet adoption app that connects users to local shelters through API-powered listings, intuitive filters, and a social-sharing experience for adoptable pets.

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Branding Design & Graphics

Encore Touch
Brand design for a wellness practice

Dillard University
Enrollment advertising campaign

PRCSPCA
Brand design for an animal shelter

Master Chorale of Tampa Bay
Concert graphic for a semi-professional choir

The Hot Mess Food Truck
Social media graphic for a small business

Perry County Fall Festival
Poster design for a local festival

The Plundering Room
Graphic for a boutique vintage store

Beth Everett
Brand design for a music professional

River Roderick Media
Brand design for a media company

Creative Direction & Campaigns

Sweet Mississippi Tea Festival

Creative Direction & Campaigns • Poplarville, MS

Creative lead
Marketing & photography
Team coordination

I led creative direction and marketing for the festival, shaping a warm, community-first narrative. I produced campaign photography, aligned partners on messaging, and coordinated rollout across channels.

Dillard University — Stay Rooted

Creative Direction & Campaigns • New Orleans, LA

Creative lead
Design
Photography
Strategy

Digital marketing campaign designed to increase enrollment from students across the greater New Orleans area. I led creative direction, built the visual system, produced campaign photography, and coordinated rollout.